Building Plymouth and the Mayflower Forest – Highly Commended in Devon and Plymouth Chamber awards
Building Plymouth is thrilled to have been awarded Highly Commended in the Best Third Sector Campaign category of this year’s Devon and Plymouth Chamber awards.
A crowd funding campaign for the Mayflower Forest
The campaign in question was achieving the budget required to create the Mayflower Forest through local crowdfunding. The Forest formed a major part of the Mayflower 2020 project – the Road to Mayflower – and looked to revitalise the Marsh Mills Roundabout into a green gateway that transforms the welcome experience into Plymouth and to deliver significant environmental benefits to this busy stretch of road.
The Mayflower Forest – a brilliant partnership voluntary effort with the local construction industry and wider Plymouth business community
Emma Hewitt, Building Plymouth Skills Co-ordinator and volunteer lead for The Road to Mayflower said: “We are delighted to be awarded Highly Commended in the Devon and Plymouth Chamber of Commerce Awards 2020 for our successful Mayflower Forest crowdfunding campaign.
“This award reflects a brilliant partnership effort with the local construction industry and wider Plymouth business community, and we thank the Chamber for acting as champions to help us engage so many Friends of the Mayflower Forest to smash our target. Thank you to everyone who made this voluntary project possible.”
The Road to Mayflower
Plymouth’s local construction and built environment professionals played a significant part in preparing for the Mayflower 2020 commemorations. They joined together through the Building Plymouth partnership, to ‘get on board’ for the construction industry led Mayflower400 ‘Adopt a Street’ project, known as The Road to Mayflower.
The vision? To transform the appearance of Embankment Road focusing on arrival and departure at Marsh Mills roundabout, including Gdynia Way and up to the Cattedown Roundabout, in order to deliver a world class visitor impression of Plymouth, Britain’s Ocean City.
A key part of that project was the ‘The Mayflower Forest’, a major landscaping design that focused on creating an urban forest of 1000 birch trees and the construction of a dry riverbed, actually on Marsh Mills Roundabout!
Using crowdfunding to achieve the Mayflower Forest goals
Once the vision had been decided the key questions were how can the team deliver this and where’s the funding coming from… The project had some private sector backing but there was a gap of £40k. In order to get everything delivered in time to hit the Mayflower 400 celebrations this target needed to be raised in just six weeks.
A crowd funder targeting local businesses was launched asking for 400 pledges of £100 – the pressure was on! Through hard graft, social media, widespread PR coverage by local press and radio, and all our networking opportunities – we did it, smashing the total and reaching the target five days ahead of schedule.
With thanks to…
The team would like to thank everyone for helping to make this wonderful vision a reality including Stuart at Devon and Plymouth Chamber for helping us to spread the word of our crowdfunding campaign and of course all our Friends of the Mayflower Forest for supporting and pledging to the crowd funding campaign and making the Mayflower Forest possible.
Huge thanks to our sponsors Groundfix and AECOM for investing in the Mayflower Forest project and providing in-kind principal contractor and consultant support.
None of this would be possible without drive and passion of The Road to Mayflower core volunteering team:
Emma Hewitt – Building Plymouth, Steve Warren-Brown and Adam King – YGS Landscapes, Rachel Dyer – formally of AWW, Louise Creber – formally of AECOM, Karl Friedrich – Hoare Lea, David Bayliss – Stride Treglown, John Lee – SWH with support from WBD and KPMG.
Due to lockdown the project has had to be put on hold, but we are looking forward to completing it by Easter 2021. It has made such a difference already, just think how incredible it will be once it’s complete.